// SOLUTION: PUT LICENCES TO WORK
Put your observability licences to work instead of writing them off
The platform is bought, the budget is committed – but only one or two teams actually work with it. We get the usage going: a lighthouse team that goes first, quick wins that pay off in days, and from there team by team – together with your people.
- A lighthouse team, not a company-wide email: we start with the team that wants to – and let its result convince the rest
- Quick wins in days: ready-made integrations, auto-instrumentation, standard dashboards, tidy alerting
- Team by team, not a one-off project: we stay with the rollout for the long run – as long as new teams and systems keep coming
- Success guarantee: teams productively onboarded as the acceptance criterion in the proposal – if we miss it, we bear a significant part of the cost
First step: a short, free intro call – directly with a senior consultant, no sales chain. No strings attached – you decide afterwards.
Adoption rarely fails because of the platform. It fails because nobody has the time to set it up for someone else’s team – and because a tool with no visible benefit never gets opened voluntarily. We don’t sell licences: our interest isn’t in you needing more of them, it’s in the ones you have doing their job.
// THE LICENCE GAP
Three signs your platform is running below its potential
The licence covers everyone, a handful of people use it
The contract covers the whole organisation. The people logged in are the colleagues from the rollout project – and almost nobody else.
The rollout ended when the project did
The platform runs, agents are installed on the first servers. Nobody owns the step to the next team – it was never in the project plan.
Interest yes, time no
The teams like the idea. But every onboarding costs them days they haven't planned for. So it stays an idea.
// HOW WE PROCEED
From licence to usage in four steps
1 · Put what you own next to what you need
What does your contract cover, what is actually in operation – hosts, active users, dashboards, alerts per team? Alongside that we map the need: which systems are business-critical, where does the missing view hurt today? Together, the two give you the order in which onboarding pays off.
2 · Win a lighthouse team
What matters isn't where things burn loudest, it's who is up for it. We look for the team that genuinely wants observability – there is one in almost every organisation. With them we implement one use case end to end, from instrumentation to an alert that actually reaches someone. That single result convinces the organisation more than any presentation.
3 · Roll out the quick wins
In parallel, everything that works without a project: ready-made integrations for databases, message queues and cloud services, auto-instrumentation with no code changes, standard dashboards, tidy default alerting. Each building block delivers a visible result in days – and makes the platform tangible for the teams that follow.
4 · Roll out team by team
The lighthouse becomes a template: an onboarding kit, naming conventions, dashboard and alert templates, a short enablement format. With that we go into the next wave – together with your people, each team with its own use case rather than just an account. How far the usage carries is something you see wave by wave in the platform's own data – not by gut feeling.
// LEVERS
What gets usage moving, in our experience
A path already marked out
From the first agent to the first alert worth having: a documented path with templates – instead of a ticket to a platform team that is booked out anyway.
Enablement in short formats
Ninety minutes on your own system beats two days of training. Anyone who walks away with their own dashboard comes back by themselves.
Use cases from the business
Not 'we have tracing now', but 'we can see where orders break off'. The business benefit brings the teams in; the tool follows.
Make usage visible
An overview of who uses what share and who uses nothing turns the licence topic into a management question – and provides the numbers for the next contract round.
Show the wins internally
Short demos, an internal channel, the lighthouse result in management reporting: usage grows through examples, not through company-wide emails.
Guardrails for consumption
More usage means more data. Retention, sampling and cost transparency are agreed up front, so that growing usage doesn't turn into an unexpected bill.
// DELIVERABLE
From licence to value
Your deliverables
- A productive lighthouse use case other teams can see
- Quick wins that keep running without a project of their own
- An onboarding kit we use to bring on the next teams, wave by wave
- A steady point of contact who develops the platform with you over the years
- An overview of who uses the platform and how – your evidence base for the next contract round
- Guardrails for data volume and cost, before usage grows
Matched to your platform
// FAQ
Common questions about unused licences
We agree an outcome up front that you measure us against: here, for instance, an agreed number of teams productively using their own dashboards and alerts by the end – evidenced in the platform itself, not in a status report.
If we don’t get there, we bear a significant part of the cost – exactly how is set out in your contract before you commission us.
That’s a legitimate option, just rarely the first one. The inventory shows first whether there is real demand that nobody has served yet.
If the capacity really is too large, we prepare the reduction for your next contract round – with usage data instead of gut feeling. More on the licence cost analysis →
That’s why this doesn’t start with training, it starts with a result. The lighthouse team gets its use case set up for it and sees on its own system what it gains. For the teams that follow, the effort is far smaller, because the path is already there.
Quick wins such as standard integrations and ready-made dashboards take days. A complete lighthouse use case including alerting usually takes a few weeks – the pace depends mostly on how quickly your team can make time for the joint sessions.
Yes – in that case we clarify first which platform gets which role. Otherwise you onboard teams onto a tool that gets replaced a year later.
For the first step, perhaps not – if someone with you has the time and the platform experience to take the first teams by the hand. In practice that time is exactly what’s missing: the colleagues who could do it are keeping operations running.
The bigger point is duration. New teams, new systems, new releases keep coming – adoption has no end date. So we stay with you: a steady point of contact who develops the platform with you over the years. More on ongoing support →
Let's get your teams on board
In a free intro call we work out what your contract allows for, which teams could be your lighthouse, and which quick wins will pay off first for you. Then you decide how far we go together. With a success guarantee on the agreed outcome.
First step: a short, free intro call – directly with a senior consultant, no sales chain. No strings attached – you decide afterwards.